DSPT Network Media Package
In our efforts to educate consumers about direct access or direct contact physical therapy services, we engaged the advertising firm of Rick Johnson & Co. After much discussion with Desert States PT Network, Rick Johnson & Co. formulated the ad campaign presented below.
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Click on Individual Images to Enlarge
POSTCARD SIZE ADS
Click on Postcard Images to Enlarge
Purchase Information
The cost is $2,500 plus tax, all twelve images are included. To purchase this advertising media, please contact Amy C. Dixon at (505) 259-1471 or via email by using our Contact Form.
Instructions for reproduction will be included on the purchased disc.
If you are interested in direct mail/print ad campaigns, the industry standard recommends the following schedules for maximum consumer saturation.
Direct Mail/Print Ads Strategy
Run the print media in a newspaper one time per week for four weeks. After the second week, drop the direct mail on a Friday, Saturday or Sunday. Wait 17 days and drop the 2nd direct mail. Your direct mail should have a "call to action" expiring in three weeks. Your direct mail will always fall right after the call to action has expired.
You should repeat this cycle six to eight times over a period of six to nine months.
Disclaimers: This advertising media is not for sale in the State of New Mexico. Desert States Physical Therapy Network, Ltd. bears no liability for the effectiveness of this ad campaign.
Please note the tag line, "We see what others don't," is a registered trademark. You cannot use the trademark without permission or purchase.
If you are interested in designing your own ad campaign, please visit Rick Johnson & Co. directly at www.rjc.com. You may also direct your questions and inquires to Pam Schneider at pschneider@rjc.com.
The cost is $2,500 plus tax, all twelve images are included. To purchase this advertising media, please contact Amy C. Dixon at (505) 259-1471 or via email by using our Contact Form.
Instructions for reproduction will be included on the purchased disc.
If you are interested in direct mail/print ad campaigns, the industry standard recommends the following schedules for maximum consumer saturation.
Direct Mail/Print Ads Strategy
Run the print media in a newspaper one time per week for four weeks. After the second week, drop the direct mail on a Friday, Saturday or Sunday. Wait 17 days and drop the 2nd direct mail. Your direct mail should have a "call to action" expiring in three weeks. Your direct mail will always fall right after the call to action has expired.
You should repeat this cycle six to eight times over a period of six to nine months.
Disclaimers: This advertising media is not for sale in the State of New Mexico. Desert States Physical Therapy Network, Ltd. bears no liability for the effectiveness of this ad campaign.
Please note the tag line, "We see what others don't," is a registered trademark. You cannot use the trademark without permission or purchase.
If you are interested in designing your own ad campaign, please visit Rick Johnson & Co. directly at www.rjc.com. You may also direct your questions and inquires to Pam Schneider at pschneider@rjc.com.